Audrey Coffee
Audrey Coffee is a café on Hobart’s eastern shore with two stores and a loyal local crowd. They’d built their own site on Square, which took orders but gave them almost no control over how it looked, and the brand had moved on since.
I rebuilt it as a custom Shopify store with the grainy, retro look they wanted: film textures and slightly off-kilter photos, closer to a record sleeve than a café chain. Beans, merch and consumables each got their own path through the catalogue, and they can add products or run promotions without hitting the limits they hit on Square.