The Brief
Kellie was launching Cove Interior Design — a new interior design practice covering residential and commercial projects across Hobart and southern Tasmania. A blank-canvas brief, which is both the fun and the harder part of a launch project: there’s no legacy site to clean up, but every decision is yours to make.
Two things were clear from the first conversation. The site needed to feel like Cove — light, considered, the same calm sensibility she brings to a client’s home. And she needed to be able to update it herself, easily. The portfolio especially: every new project Kellie completes should be quick to add, populate and publish without picking up the phone to a developer.
Our Approach
The visual direction was the easy part because Kellie knew exactly where she wanted to land. Light, airy, neutral palette with warm wood tones — a site that visually matches the kinds of spaces she designs. Generous photography, restrained typography, plenty of breathing room. The site is built to get out of the way of the work.
One detail I’m fond of is the icon set we use for her service categories — full interior design, kitchen and bathroom, design review, colour and material selection, furniture styling, and the commercial categories. Simple two-tone line work, the kind of icon that signals ‘considered’ without trying too hard. Carefully picked rather than dropped in from the first stock set that came up, so each one quietly reinforces the brand on the page where it appears rather than landing as decoration.
Six of the eleven duotone icons used through the site — one for each service category Kellie offers, picked to feel native to the calm, restrained brand rather than dropped in from the first stock set that came up.
The structural work was built around Kellie’s primary concern: the portfolio. Each project lives as a self-contained entry — hero image, description, gallery — that she can spin up, populate and publish without touching a template. The home and services pages pull from the latest projects automatically, so when a new one goes live it surfaces everywhere it should without anyone having to wire it in by hand.
A custom library of training videos rounds it off. Adding a project, swapping a photo, editing a service description, publishing a blog post — all walked through in plain language, indexed by task, recorded once and Kellie’s to revisit any time. The site is hers to run.
The Outcome
Cove Interior Design has a properly considered home online from day one — the kind of launch presence that makes a new practice feel established rather than scrappy. Kellie can add projects to the portfolio as quickly as she finishes them, which means the site keeps pace with the business as it grows. The iconography threads the visual identity together across pages without ever raising its voice.
It’s the website version of the work she does for clients: quietly considered, easy to live with, and built to grow alongside the brief.